{"id":1101,"date":"2023-05-18T16:19:00","date_gmt":"2023-05-18T16:19:00","guid":{"rendered":"https:\/\/gmb.com\/?post_type=work&#038;p=1101"},"modified":"2025-08-22T15:08:59","modified_gmt":"2025-08-22T15:08:59","slug":"presbyterian-college","status":"publish","type":"work","link":"https:\/\/gmb.com\/work\/presbyterian-college\/","title":{"rendered":"Presbyterian College"},"content":{"rendered":"\n<section class=\"single-post-content__section \">\n    <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-group single-post-content-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"pixels-decoration pixels ne three-three-two\">\n<\/div>\n\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading work-secondary-title has-gmb-purple-color has-text-color has-link-color has-figtree-font-family wp-elements-3bf56823768df92baf32c4b70e8e7fd7\" style=\"font-size:2rem\">Refreshed Brand Strategy, Platform, and Awareness Campaign<\/h2>\n\n\n\n<p class=\"work-location-date\" style=\"padding-bottom:2rem;font-size:20px\">Clinton, SC | Completed 2023<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-deeb956a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<p style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--50);font-size:32px;line-height:1.1\">Presbyterian College, a Christian liberal arts institution nestled in Clinton, SC, recently underwent significant changes, including new leadership and a strategic plan roll-out positioning the school as &#8220;America&#8217;s Innovative Service College.&#8221;<\/p>\n\n\n\n<p>Recognizing the need to authentically reflect its core values of community service, support, and growth, PC aimed to overhaul its brand perception to align with its strategic plan. The marketing team partnered with GMB to create a refreshed brand strategy, platform, and an awareness campaign that captured the entire essence of Presbyterian College.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">The Goal:<\/h6>\n\n\n\n<p>Create buzz and excitement for Presbyterian College and its new strategic plan while creating a brand platform that resonates with all stakeholders by\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defining PC through the modern lens of \u201cAmerica\u2019s Innovative Service College\u201d<\/li>\n\n\n\n<li>Activating the brand so that it tells the story of how PC was founded on&nbsp; service in an authentic, compelling way<\/li>\n\n\n\n<li>Equipping PC\u2019s admissions team with updated brand guidelines and assets to help them generate awareness and engagement with PC\u2019s various target audiences<\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading\"><br><strong>The Challenge:<\/strong><\/h6>\n\n\n\n<p>Staying true to PC\u2019s core values while balancing varying perspectives within PC\u2019s community as we clarified what it means to be \u201cAmerica\u2019s Innovative Service College\u201d<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>The Opportunity:<\/strong><\/h6>\n\n\n\n<p>Embracing PC\u2019s traditions, defining what it means to be a \u201cBlue Hose\u201d, and emphasizing its commitment to innovation and service through real student and faculty stories.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\"><div class=\"taxonomy-focus focus-list-block wp-block-post-terms\"><span class=\"wp-block-post-terms__prefix\">Focuses<br><\/span><a href=\"https:\/\/gmb.com\/focus\/brand-strategy\/\" rel=\"tag\">Brand Strategy<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/gmb.com\/focus\/messaging-strategy-development\/\" rel=\"tag\">Messaging Strategy &amp; Development<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-898c1be4 wp-block-columns-is-layout-flex\" style=\"margin-top:4rem;margin-bottom:4rem;padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">Go True Blue<\/h2>\n\n\n\n<p>PC needed a unifying voice to rally behind and create a cohesive visual story across all media. Leaning on beloved PC traditions, Blue Hose Pride, and the College\u2019s dedication to service, we created a robust brand platform with a supporting rallying cry that united all members of PC: Go True Blue!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"470\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-hero-1024x470.webp\" alt=\"\" class=\"wp-image-1498\" srcset=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-hero-1024x470.webp 1024w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-hero-300x138.webp 300w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-hero-768x353.webp 768w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-hero-1536x705.webp 1536w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-hero.webp 1788w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Finding Balance with Messaging<\/strong><\/h2>\n\n\n\n<p>Although Presbyterian is in the College\u2019s name, PC is open to students of all faiths and walks of life. As we crafted messaging for the school, it was important to balance PC\u2019s dedication to faith, service, and academics while still conveying its core values of inclusivity and acceptance for all.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery alignfull has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1499\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-Outcomes-spread-1024x683.webp\" alt=\"\" class=\"wp-image-1499\" srcset=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-Outcomes-spread-1024x683.webp 1024w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-Outcomes-spread-300x200.webp 300w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-Outcomes-spread-768x512.webp 768w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-Outcomes-spread-1536x1024.webp 1536w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/PRES-Outcomes-spread.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1500\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Nov-15-GJP-PC-1024x683.jpg\" alt=\"\" class=\"wp-image-1500\" srcset=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Nov-15-GJP-PC-1024x683.jpg 1024w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Nov-15-GJP-PC-300x200.jpg 300w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Nov-15-GJP-PC-768x512.jpg 768w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Nov-15-GJP-PC-1536x1024.jpg 1536w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Nov-15-GJP-PC-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"712\" data-id=\"1496\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/05\/PRES-Viewbook-spread-1024x712.webp\" alt=\"\" class=\"wp-image-1496\" srcset=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/05\/PRES-Viewbook-spread-1024x712.webp 1024w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/05\/PRES-Viewbook-spread-300x209.webp 300w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/05\/PRES-Viewbook-spread-768x534.webp 768w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/05\/PRES-Viewbook-spread-1536x1068.webp 1536w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/05\/PRES-Viewbook-spread.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8e92eae2 wp-block-columns-is-layout-flex\" style=\"margin-top:4rem;margin-bottom:4rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:75%\">\n<h2 class=\"wp-block-heading\"><strong>Crafting a Rallying Cry<\/strong><\/h2>\n\n\n\n<p>Inspired by PC\u2019s Blue Hose Mascot, the rallying cry represents the pride, support, legacy, and dedication to a college that transformed the future for so many people. It defines what it means to be a Blue Hose, and the campaign \u201cGo True Blue\u201d was a natural progression of the brand platform, embodying PC\u2019s authenticity and bringing the brand to life.<br><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Embodying True Blue Camaraderie<\/h2>\n\n\n\n<p>Throughout the brand platform process, there were varying opinions among PC\u2019s team about who they were as a college and what messages needed to be prioritized. Our intake sessions and brand pillars workshops allowed the GMB team to identify patterns in language and vocabulary that united all perspectives under one messaging strategy.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a523a222 wp-block-columns-is-layout-flex\" style=\"margin-top:4rem;margin-bottom:4rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"1024\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Presbyterian-column-pic-506x1024.webp\" alt=\"\" class=\"wp-image-1502\" srcset=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Presbyterian-column-pic-506x1024.webp 506w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Presbyterian-column-pic-148x300.webp 148w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Presbyterian-column-pic-768x1555.webp 768w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Presbyterian-column-pic-758x1536.webp 758w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Presbyterian-column-pic-1011x2048.webp 1011w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Presbyterian-column-pic.webp 1264w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\"><strong>Generating More and More Buy-In<\/strong><\/h2>\n\n\n\n<p>The entirety of this project emphasized the importance of having the right people in the room at the right time. The PC team was very involved throughout the brand process; it was obvious they were invested in the PC brand and wanted to collaborate closely to get the messaging and visuals right. Their support opened the door for a lot of conversation, allowing us to take the brand further and generate more buy-in for the brand platform and campaign.<br><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ushering in a New (Visual) Era<\/h2>\n\n\n\n<p>With the brand platform and messaging strategy complete, the next step was to craft visual language representing the PC of today. Creating an elevated secondary color palette and outlining additional typography options gave PC a fresher look and feel that accurately reflects what PC stands for now and where it\u2019s going in the future.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Results: Finding PC&#8217;s Voice<\/h2>\n\n\n\n<p>The True Blue campaign became a rallying cry for the entire PC community, igniting enrollment marketing efforts and equipping the internal team with consistent messaging.&nbsp;The close collaboration between marketing and admissions resulted in a brand that both teams were excited to promote and resonated with prospective students.&nbsp;PC stakeholders fully embraced the new brand identity and have since brought it to life through signage, billboards, swag, digital and print campaigns, and other marketing collateral, reflecting a renewed sense of pride and excitement about PC\u2019s future.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"tag-carousel__section alignfull\">\n    <div class=\"tag-carousel__wrapper\">\n        <div class=\"tag-carousel-swiper swiper\">\n            <div class=\"swiper-wrapper\">\n                                                <div class=\"swiper-slide\">\n                    <span class=\"tag-carousel__tag\"><a href=\"https:\/\/gmb.com\/work_tag\/brand-activation\/\">Brand Activation, <\/a><\/span>\n                <\/div>\n                                                <div class=\"swiper-slide\">\n                    <span class=\"tag-carousel__tag\"><a href=\"https:\/\/gmb.com\/work_tag\/brand-guidelines\/\">Brand Guidelines<\/a><\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n        <div class=\"swiper-button-prev tag-carousel-arrow-prev\"><\/div>\n        <div class=\"swiper-button-next tag-carousel-arrow-next\"><\/div>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-two-alternative\">Related work<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b23a18ed wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Explore our insights on branding, marketing, engineering, and architecture, tailored specifically to the higher education sector.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-purple-light\"><a class=\"wp-block-button__link wp-element-button\">View More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"work-listings__section alignfull\">\n    <div class=\"work-listings__wrapper\">\n        <div class=\"work-listings__container\">\n            <div class=\"swiper\">\n                <div class=\"swiper-wrapper\">\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/08\/COOP_SOCIAL_MOCKUP_CROPPED-2-1024x676.png\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">K-12<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; 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Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Washington College<\/h3>\n                                    <p class=\"work-card-headline\">Greetings from the Eastern Shore<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/university-of-south-carolina-upstate\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/01\/GMB_USCUPSTATE_WEB.jpg\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">University of South Carolina Upstate<\/h3>\n                                    <p class=\"work-card-headline\">A Cohesive User Experience<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/wake-forest-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-hero-1024x470.webp\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; 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Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Hardin-Simmons University<\/h3>\n                                    <p class=\"work-card-headline\">Finding Clarity in the Cowboy Spirit<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/westminster-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/WSTM21233-DecidedlyDifferent-BrochureMock-1024x641.webp\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Westminster University<\/h3>\n                                    <p class=\"work-card-headline\">Big Moves for a \u201cDecidedly Different\u201d University<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/northwestern-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/04\/NWEN23094-02-MEM-1080x1920-1-scaled-e1744397553711-1024x917.jpg\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Northwestern University<\/h3>\n                                    <p class=\"work-card-headline\">Showcasing Graduate Programs with a Distinctive Difference<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/athens-state-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/02\/Athens-hero@2x-1024x470.jpg\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Athens State University<\/h3>\n                                    <p class=\"work-card-headline\">A Tradition of Serving the Non-Traditional Student.<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/maryville-college\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2023\/10\/Maryville-hero-1@2x-1024x470.webp\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Maryville College<\/h3>\n                                    <p class=\"work-card-headline\">New Look. New Program. New Campaign.<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                        <div class=\"swiper-slide hidden\">\n                        <div class=\"swiper-slide-placeholder\"><\/div>\n                    <\/div>\n                    <div class=\"swiper-slide hidden\">\n                        <div class=\"swiper-slide-placeholder\"><\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"wl-arrow-wrapper\">\n                    <div class=\"wl-arrow-container\">\n                        <div class=\"swiper-button-prev wl-arrow-prev\"><\/div>\n                        <div class=\"swiper-button-next wl-arrow-next\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":1496,"template":"","work_tag":[227,215],"school":[59],"service":[60],"focus":[188,194],"class_list":["post-1101","work","type-work","status-publish","has-post-thumbnail","hentry","work_tag-brand-activation","work_tag-brand-guidelines","school-higher-ed","service-marketing-branding","focus-brand-strategy","focus-messaging-strategy-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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