{"id":1388,"date":"2024-07-28T16:59:00","date_gmt":"2024-07-28T16:59:00","guid":{"rendered":"https:\/\/gmb.com\/?post_type=work&#038;p=1388"},"modified":"2025-08-22T12:42:52","modified_gmt":"2025-08-22T12:42:52","slug":"wake-forest-university","status":"publish","type":"work","link":"https:\/\/gmb.com\/work\/wake-forest-university\/","title":{"rendered":"Wake Forest University"},"content":{"rendered":"\n<section class=\"single-post-content__section \">\n    <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-group single-post-content-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"pixels-decoration pixels ne three-three-two\">\n<\/div>\n\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading work-secondary-title has-gmb-purple-color has-text-color has-link-color has-figtree-font-family wp-elements-53ec77adb4e996282c62ded0d4b1d481\" style=\"font-size:2rem\">Documentary Film Program Digital Marketing &amp; Campaign<\/h2>\n\n\n\n<p class=\"work-location-date\" style=\"padding-bottom:2rem;font-size:20px\">Winston-Salem, NC | Completed 2024<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-deeb956a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<p style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--50);font-size:32px;line-height:1.1\">Wake Forest University&#8217;s Documentary Film Program (DFP) needed a hands-on agency to help with digital marketing optimization and transparent reporting for two of its key programs: MFA: Documentary Filmmaking and MA: Sports &amp; Media Storytelling. Facing declining enrollment and different audience focuses, the DFP was looking for support in identifying, attracting, and engaging more right-fit students.<\/p>\n\n\n\n<p>What happened next? Digital marketing magic, based on a collaborative, benefits-focused digital strategy and campaign that helped prospective students understand the difference between the two programs and how to select the one most aligned with their goals.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>The Goal:<\/strong><\/h6>\n\n\n\n<p>Inspire and motivate qualified prospective students to inquire and apply for the Wake Forest Documentary Film Program by\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positioning Wake Forest DFP as a support system that provides students with the resources to tell their stories through film<\/li>\n\n\n\n<li>Highlighting key benefits of the DFP\u2019s alumni network and potential career outcomes<\/li>\n\n\n\n<li>Differentiating the two DFP programs so right-fit students can make informed decisions about the best program for their goals<br><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading\">The Challenge:<\/h6>\n\n\n\n<p>Wake Forest needed help identifying and engaging the right-fit students for its Documentary Film Program. Competing against many other well-known film school programs, the DFP also needed to communicate what made its program the best choice for students looking to share their story through film.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>The Opportunity:<\/strong><\/h6>\n\n\n\n<p>Most film programs teach students the creative side of filmmaking. Wake Forest teaches the entire process of filmmaking, from storyboarding and filming to pitching and production, providing students with a wider set of skills to thrive in the film industry as soon as they graduate.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\"><div class=\"taxonomy-focus focus-list-block wp-block-post-terms\"><span class=\"wp-block-post-terms__prefix\">Focuses<br><\/span><a href=\"https:\/\/gmb.com\/focus\/digital-strategy\/\" rel=\"tag\">Digital Strategy<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/gmb.com\/focus\/website-development-design\/\" rel=\"tag\">Website Development &amp; Design<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-898c1be4 wp-block-columns-is-layout-flex\" style=\"margin-top:4rem;margin-bottom:4rem;padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">Staying Nimble, Adaptable, and Actionable<\/h2>\n\n\n\n<p>By leaning into the entrepreneurial aspect of the DFP, we were able to educate our audiences about how much of a head start the DFP can give them in achieving their filmmaking career goals. We also used data gathering to adjust our digital strategy throughout the campaign, effectively maximizing our media spend and objectives to get our message out to the right audience at the right time.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/WFFP22107-02-Meta-Ad-2-1024x1024.webp\" alt=\"\" class=\"wp-image-1448\" srcset=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/WFFP22107-02-Meta-Ad-2-1024x1024.webp 1024w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/WFFP22107-02-Meta-Ad-2-300x300.webp 300w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/WFFP22107-02-Meta-Ad-2-150x150.webp 150w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/WFFP22107-02-Meta-Ad-2-768x768.webp 768w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/WFFP22107-02-Meta-Ad-2.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a523a222 wp-block-columns-is-layout-flex\" style=\"margin-top:4rem;margin-bottom:4rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1264\" height=\"2560\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-column-pic.webp\" alt=\"\" class=\"wp-image-1446\" srcset=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-column-pic.webp 1264w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-column-pic-148x300.webp 148w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-column-pic-506x1024.webp 506w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-column-pic-768x1555.webp 768w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-column-pic-758x1536.webp 758w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-column-pic-1011x2048.webp 1011w\" sizes=\"auto, (max-width: 1264px) 100vw, 1264px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">Looking at the Whole Picture<\/h2>\n\n\n\n<p>For messaging, we leaned into the fact that the Wake Forest DFP is a \u201csoup to nuts\u201d type of program. Students learn more than the creative side of filmmaking; they graduate with a firm understanding of the business side of the industry, giving them a firm leg up to get their projects produced right after graduation (a big draw for the right-fit students looking to launch their filmmaking career).&nbsp;&nbsp;<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pivoting and Differentiating<\/h2>\n\n\n\n<p>After some time in the market, the&nbsp;Documentary Film Program campaign started disproportionately generating more prospective student leads than the Sports &amp; Media Storytelling Film program. Although students could switch majors once in the program, there was still a need to differentiate the programs from each other so students could make more informed decisions about which program best fit their goals.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8e92eae2 wp-block-columns-is-layout-flex\" style=\"margin-top:4rem;margin-bottom:4rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:75%\">\n<h2 class=\"wp-block-heading\">Refreshing the Experience<\/h2>\n\n\n\n<p>To help show the value of the Sports &amp; Media Storytelling program, we evolved the campaign to focus on career outcomes for recent graduates. Using quotes and testimonials from alumni who\u2019ve gone on to fulfill their filmmaking dreams, we were able to show (not just tell) our audience what the Wake Forest DFP could do for them.&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Going Behind-The-Scenes<\/h2>\n\n\n\n<p>We also created a video asset that we activated across the media mix, which served as a highlight reel of student documentary films and behind-the-scenes glimpses of the hands-on approach the programs use within the classroom and student film sets.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/MASTER-H.mp4\"><\/video><\/figure>\n\n\n\n<section class=\"gmb-image-carousel__section alignfull\">\n    <div class=\"gmb-image-carousel__wrapper\">\n        <div class=\"gmb-image-carousel__container\">\n            <div class=\"swiper\">\n                                <div class=\"acf-innerblocks-container\">\n\n<\/div>\n                <div class=\"ic-arrow-wrapper\">\n                    <div class=\"ic-arrow-container\">\n                        <div class=\"swiper-button-prev ic-arrow-prev\"><\/div>\n                        <div class=\"swiper-button-next ic-arrow-next\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Collaborating on the Creative<\/h2>\n\n\n\n<p>The key to a successful campaign? Collaboration, collaboration, collaboration. We worked directly with the client on a creative-to-creative level to determine the exact story we wanted to tell and how we wanted to tell it. For example, during the campaign refresh, the consensus was to focus on career outcomes and making the student the hero vs. the programs, positioning the message as: \u201cThis is your story. We\u2019ll help you tell it.\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading\">Results: A Little Listening Goes a Long Way<\/h2>\n\n\n\n<p>Throughout the campaign, we listened to our clients, evaluated data, and explored new solutions at every turn to generate the best results. After building a strong following via Meta channels, we used the campaign creative to engage our audience and keep our prospective student leads warm. And the results of our collaboration and adaptability speak for themselves.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10M+ impressions<\/li>\n\n\n\n<li>2K+ requests for inquiry<\/li>\n\n\n\n<li>88K+ clicks<\/li>\n\n\n\n<li>73% lower than media mix average cost per inquiry<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-Poster-Image-1024x576.webp\" alt=\"\" class=\"wp-image-1450\" srcset=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-Poster-Image-1024x576.webp 1024w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-Poster-Image-300x169.webp 300w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-Poster-Image-768x432.webp 768w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-Poster-Image-1536x864.webp 1536w, https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-Poster-Image-2048x1151.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"tag-carousel__section alignfull\">\n    <div class=\"tag-carousel__wrapper\">\n        <div class=\"tag-carousel-swiper swiper\">\n            <div class=\"swiper-wrapper\">\n                                                <div class=\"swiper-slide\">\n                    <span class=\"tag-carousel__tag\"><a href=\"https:\/\/gmb.com\/work_tag\/creative-concepts\/\">Creative Concepts<\/a><\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n        <div class=\"swiper-button-prev tag-carousel-arrow-prev\"><\/div>\n        <div class=\"swiper-button-next tag-carousel-arrow-next\"><\/div>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-two-alternative\">Related work<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b23a18ed wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Explore our insights on branding, marketing, engineering, and architecture, tailored specifically to the higher education sector.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-purple-light\"><a class=\"wp-block-button__link wp-element-button\">View More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"work-listings__section alignfull\">\n    <div class=\"work-listings__wrapper\">\n        <div class=\"work-listings__container\">\n            <div class=\"swiper\">\n                <div class=\"swiper-wrapper\">\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/08\/COOP_SOCIAL_MOCKUP_CROPPED-2-1024x676.png\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">K-12<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Coopersville Area Public Schools<\/h3>\n                                    <p class=\"work-card-headline\">Streamlining Coopersville&#8217;s Bronco Brand<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/york-technical-college\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/05\/YORK_GEN_BRAND_VIEWBOOK_MOCK1-1024x712.jpg\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">York Technical College<\/h3>\n                                    <p class=\"work-card-headline\">Finding A Home for All<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/washington-college\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/01\/GGMB_WASHINGTON_POSTCARDS_ALLREGIONS.png\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Washington College<\/h3>\n                                    <p class=\"work-card-headline\">Greetings from the Eastern Shore<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/university-of-south-carolina-upstate\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/01\/GMB_USCUPSTATE_WEB.jpg\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">University of South Carolina Upstate<\/h3>\n                                    <p class=\"work-card-headline\">A Cohesive User Experience<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/hardin-simmons-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Hardin-Simmons-hero-1024x470.png\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Hardin-Simmons University<\/h3>\n                                    <p class=\"work-card-headline\">Finding Clarity in the Cowboy Spirit<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/westminster-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/WSTM21233-DecidedlyDifferent-BrochureMock-1024x641.webp\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Westminster University<\/h3>\n                                    <p class=\"work-card-headline\">Big Moves for a \u201cDecidedly Different\u201d University<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/northwestern-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/04\/NWEN23094-02-MEM-1080x1920-1-scaled-e1744397553711-1024x917.jpg\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Northwestern University<\/h3>\n                                    <p class=\"work-card-headline\">Showcasing Graduate Programs with a Distinctive Difference<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/athens-state-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/02\/Athens-hero@2x-1024x470.jpg\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Athens State University<\/h3>\n                                    <p class=\"work-card-headline\">A Tradition of Serving the Non-Traditional Student.<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/maryville-college\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2023\/10\/Maryville-hero-1@2x-1024x470.webp\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Maryville College<\/h3>\n                                    <p class=\"work-card-headline\">New Look. New Program. 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