{"id":1403,"date":"2024-01-01T17:28:00","date_gmt":"2024-01-01T17:28:00","guid":{"rendered":"https:\/\/gmb.com\/?post_type=work&p=1403"},"modified":"2025-08-22T13:04:13","modified_gmt":"2025-08-22T13:04:13","slug":"athens-state-university","status":"publish","type":"work","link":"https:\/\/gmb.com\/work\/athens-state-university\/","title":{"rendered":"Athens State University"},"content":{"rendered":"\n
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Brand Strategy and Web Development<\/h2>\n\n\n\n

Athens, AL | Completed 2021<\/p>\n\n\n\n

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Athens State University has never wavered in its mission to meet Alabama’s diverse student population – no matter the need – with an affordable education. Not only is it the oldest public institution of higher education in the state, but it’s also one of 10 Upper-Division Universities in the country – a mission that is as critical as it is unique. Yet, what make Athens State University undeniably unique is ultimately what makes its story harder to tell.<\/p>\n\n\n\n

Athens State University wasn\u2019t immune to the impending demographic cliff. However, unlike most public institutions, Athens State\u2019s unique mission placed it at the center of multiple emerging market threats. Not only was the institution facing these new market realities, Athens State lacked a consistent brand which led to uncertainty around the institution\u2019s true value.  <\/p>\n\n\n\n

Athens State needed clarity around its truly unique position in the market to ensure that it continued to sustain its mission and its goals for enrollment growth. To bring that clarity, it needed a compelling brand strategy\u2013one that would help the community and state understand what Athens State does now and will continue to do in the future.<\/p>\n\n\n\n

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Focuses
<\/span>Brand Strategy<\/a>, <\/span>Website Development & Design<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/section>\n\n\n
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It’s How You Finish<\/h2>\n\n\n\n

At the center of the brand launch was a website redesign. Improving the site\u2019s information architecture, creating clear navigation paths and a content strategy with a clear audience in mind, led to the biggest benefit: telling the Athens State story in a more compelling and effective way. 

To bring clarity to Athens State\u2019 brand, we created a brand strategy that included a brand platform and a brand identity campaign. The campaign elevated the University\u2019s modern approach to creating career-ready graduates and spoke to its unwavering effort to offer degree options for non-traditional students ready to finish their education.<\/p>\n<\/div>\n\n\n\n

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Results:<\/h2>\n\n\n\n

The site launched early 2021, and the results have everyone involved excited.<\/p>\n\n\n\n