{"id":18503,"date":"2025-08-04T14:56:47","date_gmt":"2025-08-04T14:56:47","guid":{"rendered":"https:\/\/gmb.com\/?post_type=work&#038;p=18503"},"modified":"2025-08-22T12:41:27","modified_gmt":"2025-08-22T12:41:27","slug":"coopersville-area-public-schools","status":"publish","type":"work","link":"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/","title":{"rendered":"Coopersville Area Public Schools"},"content":{"rendered":"\n<section class=\"single-post-content__section \">\n    <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-group single-post-content-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"pixels-decoration pixels ne three-three-two\">\n<\/div>\n\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading work-secondary-title has-gmb-purple-color has-text-color has-link-color has-figtree-font-family wp-elements-f4b118fd4ed4a4f1054c6cebce192295\" style=\"font-size:2rem\">Brand Platform<\/h2>\n\n\n\n<p class=\"work-location-date\" style=\"padding-bottom:2rem;font-size:20px\">Coopersville, MI | May 2025<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-deeb956a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<p style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--50);font-size:32px;line-height:1.1\">As part of Coopersville Area School District\u2019s commitment to presenting a unified, professional image that reflects its values and mission, GMB partnered with the district to develop a comprehensive brand platform that streamlines communication and builds community recognition across the district.<\/p>\n\n\n\n<p>Our work focused on creating both foundational brand assets and practical tools to support day-to-day communications, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New Brand Guidelines<\/strong> \u2013 delivered as both a downloadable PDF and a user-friendly digital website for easy access.<\/li>\n\n\n\n<li><strong>Logo Package<\/strong> \u2013 including formatted files and variations for diverse uses.<\/li>\n\n\n\n<li><strong>Typography <\/strong>\u2013 clear guidance on fonts and sizes for both print and digital use.<\/li>\n\n\n\n<li><strong>Graphic Templates<\/strong> \u2013 headers for newsletters, social media graphics, and other communication channels.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>A key focus of this work was standardizing how brand elements are used across all schools and departments to simplify the work for administration staff. By cleaning up outdated documents and inconsistent visuals, we helped the district ensure internal and external communications reflect a single, cohesive identity. From letterhead to social media, families now experience a unified brand that reinforces Coopersville\u2019s Bronco spirit.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\"><div class=\"taxonomy-focus focus-list-block wp-block-post-terms\"><span class=\"wp-block-post-terms__prefix\">Focuses<br><\/span><a href=\"https:\/\/gmb.com\/focus\/brand-strategy\/\" rel=\"tag\">Brand Strategy<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3e3f4aed wp-block-columns-is-layout-flex\" style=\"margin-top:4rem;margin-bottom:4rem;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"826\" height=\"545\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/08\/COOP_SOCIAL_MOCKUP_CROPPED-2.jpg\" alt=\"\" class=\"wp-image-18505\" srcset=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/08\/COOP_SOCIAL_MOCKUP_CROPPED-2.jpg 826w, https:\/\/gmb.com\/wp-content\/uploads\/2025\/08\/COOP_SOCIAL_MOCKUP_CROPPED-2-300x198.jpg 300w, https:\/\/gmb.com\/wp-content\/uploads\/2025\/08\/COOP_SOCIAL_MOCKUP_CROPPED-2-768x507.jpg 768w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8e92eae2 wp-block-columns-is-layout-flex\" style=\"margin-top:4rem;margin-bottom:4rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:75%\">\n<p>This brand project strengthens the connection between Coopersville\u2019s communications and the physical environments being shaped through GMB\u2019s facilities design work. From signage to experiential graphics within school buildings, the new visual identity will seamlessly integrate across the district\u2019s physical and digital presence.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"tag-carousel__section alignfull\">\n    <div class=\"tag-carousel__wrapper\">\n        <div class=\"tag-carousel-swiper swiper\">\n            <div class=\"swiper-wrapper\">\n                                                <div class=\"swiper-slide\">\n                    <span class=\"tag-carousel__tag\"><a href=\"https:\/\/gmb.com\/work_tag\/brand-guidelines\/\">Brand Guidelines, <\/a><\/span>\n                <\/div>\n                                                <div class=\"swiper-slide\">\n                    <span class=\"tag-carousel__tag\"><a href=\"https:\/\/gmb.com\/work_tag\/creative-concepts\/\">Creative Concepts<\/a><\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n        <div class=\"swiper-button-prev tag-carousel-arrow-prev\"><\/div>\n        <div class=\"swiper-button-next tag-carousel-arrow-next\"><\/div>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-heading-two-alternative\">Related work<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b23a18ed wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Explore our insights on branding, marketing, engineering, and architecture, tailored specifically to the higher education sector.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-purple-light\"><a class=\"wp-block-button__link wp-element-button\">View More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"work-listings__section alignfull\">\n    <div class=\"work-listings__wrapper\">\n        <div class=\"work-listings__container\">\n            <div class=\"swiper\">\n                <div class=\"swiper-wrapper\">\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/york-technical-college\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/05\/YORK_GEN_BRAND_VIEWBOOK_MOCK1-1024x712.jpg\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">York Technical College<\/h3>\n                                    <p class=\"work-card-headline\">Finding A Home for All<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/washington-college\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/01\/GGMB_WASHINGTON_POSTCARDS_ALLREGIONS.png\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Washington College<\/h3>\n                                    <p class=\"work-card-headline\">Greetings from the Eastern Shore<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/university-of-south-carolina-upstate\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/01\/GMB_USCUPSTATE_WEB.jpg\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">University of South Carolina Upstate<\/h3>\n                                    <p class=\"work-card-headline\">A Cohesive User Experience<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/wake-forest-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Wake-Forest-hero-1024x470.webp\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Wake Forest University<\/h3>\n                                    <p class=\"work-card-headline\">Defining Right-Fit Students <\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/hardin-simmons-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/Hardin-Simmons-hero-1024x470.png\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Hardin-Simmons University<\/h3>\n                                    <p class=\"work-card-headline\">Finding Clarity in the Cowboy Spirit<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/westminster-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/WSTM21233-DecidedlyDifferent-BrochureMock-1024x641.webp\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Westminster University<\/h3>\n                                    <p class=\"work-card-headline\">Big Moves for a \u201cDecidedly Different\u201d University<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/northwestern-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/04\/NWEN23094-02-MEM-1080x1920-1-scaled-e1744397553711-1024x917.jpg\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Northwestern University<\/h3>\n                                    <p class=\"work-card-headline\">Showcasing Graduate Programs with a Distinctive Difference<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/athens-state-university\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/02\/Athens-hero@2x-1024x470.jpg\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Athens State University<\/h3>\n                                    <p class=\"work-card-headline\">A Tradition of Serving the Non-Traditional Student.<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/maryville-college\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2023\/10\/Maryville-hero-1@2x-1024x470.webp\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">Higher Ed<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">Maryville College<\/h3>\n                                    <p class=\"work-card-headline\">New Look. New Program. New Campaign.<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"swiper-slide\">\n                        <div class=\"results-card\">\n                            <a href=\"https:\/\/gmb.com\/work\/american-battlefield-trust\/\">\n                                <div class=\"results-card-image-container work\">\n\n                                    <img decoding=\"async\" src=\"https:\/\/gmb.com\/wp-content\/uploads\/2024\/09\/American-Battlefield-hero-1024x470.webp\" alt=\"\" class=\"results-card-image work\">\n                                <\/div>\n                                <div class=\"results-card-content-container\">\n                                    <div class=\"results-card__taxonomy-container\">\n                                        <span class=\"primary-text school\">K-12<\/span>\n                                        <span class=\"taxonomy-divider secondary-text\"> |\n                                        <\/span>\n                                        <span class=\"secondary-text service\">Marketing &amp; Branding<\/span>\n                                    <\/div>\n                                    <h3 class=\"results-card-title\">American Battlefield Trust<\/h3>\n                                    <p class=\"work-card-headline\">Bringing American History to K12 Students<\/p>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                                        <div class=\"swiper-slide hidden\">\n                        <div class=\"swiper-slide-placeholder\"><\/div>\n                    <\/div>\n                    <div class=\"swiper-slide hidden\">\n                        <div class=\"swiper-slide-placeholder\"><\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"wl-arrow-wrapper\">\n                    <div class=\"wl-arrow-container\">\n                        <div class=\"swiper-button-prev wl-arrow-prev\"><\/div>\n                        <div class=\"swiper-button-next wl-arrow-next\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":18504,"template":"","work_tag":[215,217],"school":[56],"service":[60],"focus":[188],"class_list":["post-18503","work","type-work","status-publish","has-post-thumbnail","hentry","work_tag-brand-guidelines","work_tag-creative-concepts","school-k-12","service-marketing-branding","focus-brand-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coopersville Area Public Schools Brand Platform<\/title>\n<meta name=\"description\" content=\"GMB partnered with the district to develop a comprehensive brand platform that streamlines communition across the district.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coopersville Area Public Schools Brand Platform\" \/>\n<meta property=\"og:description\" content=\"GMB partnered with the district to develop a comprehensive brand platform that streamlines communition across the district.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/\" \/>\n<meta property=\"og:site_name\" content=\"GMB\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/GMB-Architecture-Engineering\/444579698921237\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T12:41:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gmb.com\/wp-content\/uploads\/2025\/08\/COOP_SOCIAL_MOCKUP_CROPPED-2-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gmb.com\\\/work\\\/coopersville-area-public-schools\\\/\",\"url\":\"https:\\\/\\\/gmb.com\\\/work\\\/coopersville-area-public-schools\\\/\",\"name\":\"Coopersville Area Public Schools Brand Platform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gmb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gmb.com\\\/work\\\/coopersville-area-public-schools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gmb.com\\\/work\\\/coopersville-area-public-schools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gmb.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/COOP_SOCIAL_MOCKUP_CROPPED-2-scaled.png\",\"datePublished\":\"2025-08-04T14:56:47+00:00\",\"dateModified\":\"2025-08-22T12:41:27+00:00\",\"description\":\"GMB partnered with the district to develop a comprehensive brand platform that streamlines communition across the district.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gmb.com\\\/work\\\/coopersville-area-public-schools\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gmb.com\\\/work\\\/coopersville-area-public-schools\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gmb.com\\\/work\\\/coopersville-area-public-schools\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gmb.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/COOP_SOCIAL_MOCKUP_CROPPED-2-scaled.png\",\"contentUrl\":\"https:\\\/\\\/gmb.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/COOP_SOCIAL_MOCKUP_CROPPED-2-scaled.png\",\"width\":2560,\"height\":1690},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gmb.com\\\/work\\\/coopersville-area-public-schools\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gmb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Work\",\"item\":\"https:\\\/\\\/gmb.com\\\/work\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Coopersville Area Public Schools\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gmb.com\\\/#website\",\"url\":\"https:\\\/\\\/gmb.com\\\/\",\"name\":\"GMB\",\"description\":\"Abundance in Education\",\"publisher\":{\"@id\":\"https:\\\/\\\/gmb.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gmb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gmb.com\\\/#organization\",\"name\":\"GMB\",\"url\":\"https:\\\/\\\/gmb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gmb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gmb.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/GMB-Logo-Full-Color.png\",\"contentUrl\":\"https:\\\/\\\/gmb.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/GMB-Logo-Full-Color.png\",\"width\":2400,\"height\":1200,\"caption\":\"GMB\"},\"image\":{\"@id\":\"https:\\\/\\\/gmb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/pages\\\/GMB-Architecture-Engineering\\\/444579698921237\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gmb-ae\\\/\",\"https:\\\/\\\/www.instagram.com\\\/gmb_ae\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coopersville Area Public Schools Brand Platform","description":"GMB partnered with the district to develop a comprehensive brand platform that streamlines communition across the district.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/","og_locale":"en_US","og_type":"article","og_title":"Coopersville Area Public Schools Brand Platform","og_description":"GMB partnered with the district to develop a comprehensive brand platform that streamlines communition across the district.","og_url":"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/","og_site_name":"GMB","article_publisher":"http:\/\/www.facebook.com\/pages\/GMB-Architecture-Engineering\/444579698921237","article_modified_time":"2025-08-22T12:41:27+00:00","og_image":[{"width":2560,"height":1690,"url":"https:\/\/gmb.com\/wp-content\/uploads\/2025\/08\/COOP_SOCIAL_MOCKUP_CROPPED-2-scaled.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/","url":"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/","name":"Coopersville Area Public Schools Brand Platform","isPartOf":{"@id":"https:\/\/gmb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/#primaryimage"},"image":{"@id":"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/#primaryimage"},"thumbnailUrl":"https:\/\/gmb.com\/wp-content\/uploads\/2025\/08\/COOP_SOCIAL_MOCKUP_CROPPED-2-scaled.png","datePublished":"2025-08-04T14:56:47+00:00","dateModified":"2025-08-22T12:41:27+00:00","description":"GMB partnered with the district to develop a comprehensive brand platform that streamlines communition across the district.","breadcrumb":{"@id":"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gmb.com\/work\/coopersville-area-public-schools\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/#primaryimage","url":"https:\/\/gmb.com\/wp-content\/uploads\/2025\/08\/COOP_SOCIAL_MOCKUP_CROPPED-2-scaled.png","contentUrl":"https:\/\/gmb.com\/wp-content\/uploads\/2025\/08\/COOP_SOCIAL_MOCKUP_CROPPED-2-scaled.png","width":2560,"height":1690},{"@type":"BreadcrumbList","@id":"https:\/\/gmb.com\/work\/coopersville-area-public-schools\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gmb.com\/"},{"@type":"ListItem","position":2,"name":"Work","item":"https:\/\/gmb.com\/work\/"},{"@type":"ListItem","position":3,"name":"Coopersville Area Public Schools"}]},{"@type":"WebSite","@id":"https:\/\/gmb.com\/#website","url":"https:\/\/gmb.com\/","name":"GMB","description":"Abundance in Education","publisher":{"@id":"https:\/\/gmb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gmb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gmb.com\/#organization","name":"GMB","url":"https:\/\/gmb.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gmb.com\/#\/schema\/logo\/image\/","url":"https:\/\/gmb.com\/wp-content\/uploads\/2024\/08\/GMB-Logo-Full-Color.png","contentUrl":"https:\/\/gmb.com\/wp-content\/uploads\/2024\/08\/GMB-Logo-Full-Color.png","width":2400,"height":1200,"caption":"GMB"},"image":{"@id":"https:\/\/gmb.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/pages\/GMB-Architecture-Engineering\/444579698921237","https:\/\/www.linkedin.com\/company\/gmb-ae\/","https:\/\/www.instagram.com\/gmb_ae\/"]}]}},"_links":{"self":[{"href":"https:\/\/gmb.com\/wp-json\/wp\/v2\/work\/18503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmb.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/gmb.com\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gmb.com\/wp-json\/wp\/v2\/media\/18504"}],"wp:attachment":[{"href":"https:\/\/gmb.com\/wp-json\/wp\/v2\/media?parent=18503"}],"wp:term":[{"taxonomy":"work_tag","embeddable":true,"href":"https:\/\/gmb.com\/wp-json\/wp\/v2\/work_tag?post=18503"},{"taxonomy":"school","embeddable":true,"href":"https:\/\/gmb.com\/wp-json\/wp\/v2\/school?post=18503"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/gmb.com\/wp-json\/wp\/v2\/service?post=18503"},{"taxonomy":"focus","embeddable":true,"href":"https:\/\/gmb.com\/wp-json\/wp\/v2\/focus?post=18503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}