{"id":18585,"date":"2025-11-03T07:30:00","date_gmt":"2025-11-03T07:30:00","guid":{"rendered":"https:\/\/gmb.com\/?p=18585"},"modified":"2025-10-27T15:31:20","modified_gmt":"2025-10-27T15:31:20","slug":"built-to-attract-how-campus-spaces-are-shaping-enrollment-trends","status":"publish","type":"post","link":"https:\/\/gmb.com\/insights\/built-to-attract-how-campus-spaces-are-shaping-enrollment-trends\/","title":{"rendered":"Built to Attract: How Campus Spaces Are Shaping Enrollment Trends"},"content":{"rendered":"\n
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The facilities that make up higher education campuses aren\u2019t just backdrops; they\u2019re strategic tools in the competition for enrollment. In fact, multiple surveys show that facilities influence nearly two-thirds of prospective students\u2019 college choices<\/a>. As demographics shift and institutions compete for fewer students, campuses are rethinking how they design, renovate, and showcase spaces \u2014 inside and out \u2014 to attract and retain students.<\/p>\n\n\n\n

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First Impressions Matter<\/h2>\n\n\n\n

Campus tours continue to be an important factor in students\u2019 enrollment decisions. The National Association for College Admission Counseling<\/a> reports that over 70% of prospective students have a stronger interest in an institution after an in person visit. Positive interactions on campus coupled with up-to-date and engaging buildings can help tip decisions in an institution\u2019s favor.<\/p>\n\n\n\n

The Lake County campus of Ivy Tech Community College (ITCC)<\/a> underwent extensive renovations including a reconstruction of the entrance to create a predominate, accessible front entry space that is visible from the street and enhances the building user\u2019s entry experience. The ITCC brand and digital graphics, furniture, and building materials reflect both an industrial and technical aesthetic to create a warm and welcoming lobby. Several of the program entrance \u201cfront porches\u201d off the main corridor are included in the design to increase visibility of the programs and provide a space for students to collaborate.<\/p>\n<\/div>\n\n\n\n

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Experiential Spaces Are Winning<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n
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Students today expect spaces that foster collaboration, connection, and real-world preparation. Demand for flexible, experiential learning environments has steadily risen, with institutions seeing improved student engagement and retention rates when those investments are made. By offering unique funding support, like faculty mini grants<\/a> that brings experiential learning to campus, or providing partnerships and hands-on programs<\/a> that have application in the immediate community, schools can create impactful opportunities to students across campus.<\/p>\n\n\n\n

At Calvin\u2019s Hekman Library Commons<\/a> interconnected service areas \u2014 from student government and multicultural services to career services and even a food pantry \u2014 are brought under one roof. A coffee shop and adjacent collaboration space blur the lines between academic and social life, creating an integrated student experience where students can make meaningful connections with different groups of people.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Hybrid-Friendly Design<\/strong><\/h2>\n\n\n\n

The pandemic accelerated the shift to flexible learning models that embrace both technology and in-person experiences. Focusing on creating inclusive learning<\/a> that gives students the flexibility they are looking for, while also preparing them for workplace demands, is key.<\/p>\n\n\n\n

Calvin University\u2019s School of Business<\/a> integrates flexible classrooms equipped with connected technology that allows for seamless transitions between in-person, hybrid, and remote learning. These spaces support the program\u2019s interactive curriculum while offering accessibility to those who need it and supports students\u2019 choice in how and where they learn. Drawing on the idea of deepening connections, this hub gives students and visitors from all over campus an interconnected space that brings meaning, collaboration, and energy to the area.<\/a><\/p>\n\n\n\n

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Branding Through Architecture<\/strong><\/h2>\n\n\n\n

Facilities are also a large branding tool. Architecture that reflects institutional identity not only shapes student and community perceptions but also strengthens recruitment campaigns.<\/p>\n\n\n\n

At Grand Rapids Community College (GRCC), design decisions were made to highlight technical learning as visible and transparent. The exterior fa\u00e7ade incorporates industrial materials and even a large-scale logo \u2014 functioning like a billboard that proudly communicates the college\u2019s values and community role. Research has shown that distinctive campus design can increase a student\u2019s sense of institutional pride and belonging<\/a>, two factors tied to retention.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Connection to Nature<\/strong><\/h2>\n\n\n\n

Outdoor spaces aren\u2019t just amenities \u2014 they\u2019re linked to improved student well-being and engagement. In fact, campus green spaces have been recognized as the most important environmental intervention<\/a> for students\u2019 mental health, as it can provide them with a space to relax and socialize. Colleges that integrate green spaces and biophilic design on campus report higher satisfaction rates among students.<\/p>\n\n\n\n

At MCCC, the Warrick Student Center is designed to connect directly with the campus\u2019s main quad, providing access to restorative green space. A patio on the outdoor mall will feature a canopy for shade and pant life, alongside a variety of seating, to draw students to the building. As landscape architect Frederick Law Olmsted once noted, nature offers \u201crefreshing rest and reinvigoration,\u201d and modern research continues to affirm its role in supporting student success.<\/p>\n<\/div>\n\n\n\n

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Why It Matters to GMB<\/h2>\n\n\n\n

At GMB, we believe that well-designed campuses, buildings, and spaces can equip students for lifelong learning. By continuously learning from our clients and students, designing alongside communities, and generously sharing our expertise, we help create environments that remove barriers, inspire curiosity, and support student success for generations to come.<\/p>\n\n\n\n

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Want to learn more?<\/h2>\n\n\n\n

Interested in how you can make a difference as part of our Team of Teams? Visit our careers page<\/a><\/strong>.<\/p>\n\n\n\n

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Let’s talk<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div>\n<\/section>\n\n\n
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Tags<\/h2>\n\n\n\n
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\n enrollment marketing, <\/a><\/span>\n <\/div>\n
\n higher education branding, <\/a><\/span>\n <\/div>\n
\n learning space, <\/a><\/span>\n <\/div>\n
\n outdoor learning, <\/a><\/span>\n <\/div>\n
\n technology<\/a><\/span>\n <\/div>\n <\/div>\n <\/div>\n
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<\/div>\n","protected":false},"excerpt":{"rendered":"

The facilities that make up higher education campuses aren\u2019t just backdrops; they\u2019re strategic tools in the competition for enrollment. In fact, multiple surveys show that facilities influence nearly two-thirds of prospective students\u2019 college choices. As demographics shift and institutions compete for fewer students, campuses are rethinking how they design, renovate, and showcase spaces \u2014 inside […]<\/p>\n","protected":false},"author":7,"featured_media":953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[256,157,253],"tags":[246,240,161,186,159],"class_list":["post-18585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-engineering","category-higher-education","category-marketing-branding","tag-enrollment-marketing","tag-higher-education-branding","tag-learning-space","tag-outdoor-learning","tag-technology"],"acf":[],"image_url":"https:\/\/gmb.com\/wp-content\/uploads\/2024\/07\/5_5176_N149_casestudy-300x200.jpg","image_alt":"","readable_date":"November 3, 2025","mod_excerpt":"School athletics may be characterized as an extracurricular activity, but t...","mod_title":"Built to Attract: How Campus Spaces Are Shaping Enrollment Trends","category_name":["Architecture & Engineering","Higher Education","Marketing & Branding"],"yoast_head":"\nBuilt to Attract: How Campus Spaces Are Shaping Enrollment Trends<\/title>\n<meta name=\"description\" content=\"The facilities that make up higher education campuses aren\u2019t just backdrops; 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