After studying Interior Design in Mainz, Andreas Weidner held various leadership positions for brands such as smart, Montblanc, adidas and Swarovski. In each case, he was responsible for concept design and design development of retail and exhibition spaces which were implemented worldwide. Since 2016, he has been the Head of Design at Knoblauch and has been a member of the Executive Board. He is a lecturer at the Fachhochschule Düsseldorf for Retail Design and is a speaker at various retail conventions.